Global giant Wall’s asked us to flex their existing ‘Goodbye Serious’ campaign for The Classics Range.
They wanted to express this sense of fun internally to staff across the globe.
We created a brand manifesto that encouraged adults to discover their inner child again, by indulging in moments of silliness inspired by our protagonists — Funny Feet, Fluschfinger, Cooky Snak and the gang.
We gave the manifesto a solid framework, a distinct visual style and illustrated the product within a very tight timeline.
“A big thank you for the work done. What you've created is helping make our project a huge success.
Roberto Antunes, Global Senior Brand Manager, Wall's.