How does a market-maker reclaim its position?
Technical details and product specifications? Stratasys had them covered. But when it came to warmth, humanity and a clear brand message, something was lacking.
The world’s longest-established 3D printing company, Stratasys is a true global operator, working in every sector from aerospace to medical. But despite their technical leadership, they found it hard to communicate the transformative power of their technology.
There was our brief.
Rather than focus on heritage, we went back to a simple brand story. Stratasys creates technology that empowers and transforms, based on a thorough understanding of their clients’ needs. We took this idea and told it in a compelling way. The outcome: relatable, benefit-led messaging, delivered with a distinctive tone of voice.