When the market went smart, Honeywell sold simple.
Honeywell needed to communicate their brand differently. A long-established global technology leader, these guys know their stuff. Their round thermostats are iconic. But when it came to their home security systems, Wi-Fi heating control and home automation offering, how could they compete with new kids on the block, like Nest and Hive? It was time to re-strategise.
Honeywell and us go way back, so we know them inside out. Their brand benefit is simple, but powerful: their products are reliable. They make life easier. This means the tech isn’t usually at the forefront.
So we homed in on the heritage. Years of experience meant real expertise. To lift the entire customer experience, we created everything from impactful imagery and videos to web content and user guides.
The result: a focused message, delivered with confidence.