Simple approach. Positive impact.
When global sales teams are building their own presentations to meet the needs of regional audiences, something's not right.
Interface sells flooring. Billions of dollars of it. They also made a promise to have no environmental impact on our planet by 2020. And they’re going to deliver on that promise.
Their ethos? Moving people with life changing design. It’s powerful, but not complex. Despite this, the brand’s messaging was fractured. To quote their Americas CEO, “We need to get off the drug of brand campaigns.” They needed a straight forward approach that worked for everyone, from shop floor to sales expo, Atlanta to Singapore.
Our job was to review and refresh the brand. We interviewed key staff across the globe from sales force to sustainability champions and senior management. Always starting with the same question: what do you need to succeed? Enter a clear, easy to use communications system. Creative assets used across the entire operation. Global teams working in synergy using those same assets. Costs saved, deals done.