Making sense of ESG.
Many businesses find it challenging to build ESG into their brand. High minded statements; forest montages and abstracted facts and figures are a common convention.
Our task was to make sense of Resideo’s s new sustainability vision - integrating it to their core brand and making it relevant to their audiences.
Three things worth picking out from the process:
01/ Connect it to the brand values.
Resideo had already called out sustainability as a company value, but we had to anchor our messaging back to the main brand, ensuring they spoke with integrity and a sense of purpose.
Read more on brand values:
02/ Define the customer value.
It’s all very well making bold claims about the business; but ultimately the sustainability messaging is about the customer. We helped Resideo express the value to the customer in the positive product choices they could make.
Read more about defining customer value:
03/ Coherent stories beat facts and figures.
Every organisation is on an ESG journey. And the best way to communicate this is to tell a coherent story; rather than splashing meaningless facts and figures across marketing comms. We helped craft a lucid narrative that explains where Resideo is on its path.
Read more about how to tell your ESG story: