Journal
An honest opinion.
Brand Naming
Five Tips for your next Naming Project
TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.
Brand Insight, Digital Channels
Digital and Brand
This is a bit of an unusual post as it talks more about us and our approach to digital.
Marketing Strategy
Starting your Content Strategy
Strap in. We're going to talk about the latest, most fabulous digital marketing experience. Creating things that people want to look at, read and engage with.
Good to know, Brand Insight
The Good MBO - Learnings From The Journey
We recently completed a Management Buyout at Good. Keith, my co-founder and partner of 15 years, left the business and I now have four new partners from the management team.
Good to know
Good Advice on Succession Planning
By the time this hits our blog I’ll have left the design company I helped start. And that’s a good thing.
Good to know, Brand Insight, Brand Analysis
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
Brand Strategy, Digital Channels
Digital Strategy: Stakeholders
So many digital strategy documents, created with the very, very best of intentions, end up lonely, forlorn and forgotten. I hate that.
Brand Strategy, Digital Channels
The Importance of the Customer Journey
Relax. This isn't an in-depth look at how to create a digital strategy for your business. Great Guns, no. We both don't have the time.
Good to know, Brand Strategy, Environments
Tips on Working Internationally
When we started, our first ambition was to open an office in London. It’s an inconvenient truth that we needed to have an office there in order to be taken seriously by clients. (Thankfully, I think it’s beginning to change now).
Good to know
Good Advice on Embedding Sustainability
My recent ramblings on good branding, featuring our client Interface, got me thinking about a topic there's no escaping. The environment. How, as businesses, can we do our bit? How can we embed sustainable practices and behaviours in our organisations?
Digital Channels
Setting your Digital Goals
The challenge when looking at digital is that it is seductive to fall for the lure of the big numbers. There is comfort in big numbers, especially if it comes at a low price.
Brand Insight, Brand Strategy
The Importance of Expertise
I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.