Five Tips for your next Naming Project
TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.
Good advice on Good branding
So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.
Brand Creation & Evolution
How to build a brand: Start with words
From time to time we face an interesting moment during that first client presentation when we’re introducing a new brand. We’ll take them through values and positioning matrices. Through the insight we’ve gleaned to give the brand the best possible start.
Gated Content- To gate or not to gate?
Gated content is one of those terms used by marketers rather than real people. Marketers see it as a lead generator, a transaction of information for your details by filling out a form and only then can you download that sweet, sweet PDF.
More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Getting the right marketing plan
This might sound overly simplistic, but one of the questions we keep asking ourselves (and our clients) is ‘how does this contribute to the plan?’
Good to know, Brand Insight, Brand Guardianship
The Good Guide to Pitching
A great day has dawned. We’ve accepted an invitation to pitch that we’re all happy with!
Measuring Design Effectiveness
Let's be honest. There’s no straightforward methodology to measuring design effectiveness.
Brand Strategy, Brand Activation, Digital Channels
Getting Digital Buy-In
We seem to be in an interesting time for digital marketing.
Brand Definition, Brand Strategy, Content Delivery
Why do Whisky Brands Suck at Digital?
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Good to know
How to write the perfect brief
When you have a look at our branding work, the first thing that hits you is the diversity. From sausage skins to car dealerships to carpet tiles to whisky. We cover a lot of ground.