Journal
An honest opinion.
Good to know, Brand Strategy
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
Good to know
Thank you - two little words that pack a big punch
Never hurts to be reminded of the value and effect of simple common courtesy.
Good to know, Brand Strategy
Positioning Makes Marketing Simple
A strong well positioned brand acts like a marketing rudder. It creates coherence and simplicity, effortlessly sorting tactics from strategic activity.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Film & Motion, Environments, Internal Comms
Every paw counts
A pet healthcare brand that celebrates the magic moments of pet ownership.
Good to know, Marketing Strategy
Businesses as activists
“Commerce without morality is a social sin’. Mahatma Ghandi.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Digital Channels
A Surge in Fitness
A new fitness brand for the UK.
Environments, Campaigns
Making waves with Point of Sale
2017 is the year for Electrolux and their lead brand AEG to take a real step up.
Good to know, Environments, Campaigns
Interface Creates Positive Spaces
This week we helped one of the largest flooring companies in the world launch their global +Positive spaces™ campaign at Clerkenwell Design Week 2017.
Good to know
Are banks fit for business?
The banks are a nightmare, even when you are growing. Here's why.
Good to know, Brand Strategy, Brand Creation & Evolution
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
Good to know, The SimpleTruth
Why brand onions don’t work
I don’t know about you, but I’ve always had a problem with the brand onion, aka brand wheel, brand key, brand house.
Brand Creation & Evolution, Packaging
Tamdhu 50
“Good’s innate understanding of Tamdhu and luxury branding has resulted in a pack that is one of a kind and surpasses all expectations”. Iain Weir, Marketing Director, Ian MacLeod Distillers.