Journal
An honest opinion.
Good to know, Marketing Strategy
Businesses as activists
“Commerce without morality is a social sin’. Mahatma Ghandi.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Digital Channels
A Surge in Fitness
A new fitness brand for the UK.
Environments, Campaigns
Making waves with Point of Sale
2017 is the year for Electrolux and their lead brand AEG to take a real step up.
Good to know, Environments, Campaigns
Interface Creates Positive Spaces
This week we helped one of the largest flooring companies in the world launch their global +Positive spaces™ campaign at Clerkenwell Design Week 2017.
Good to know
Are banks fit for business?
The banks are a nightmare, even when you are growing. Here's why.
Good to know, Brand Strategy, Brand Creation & Evolution
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
Good to know, The SimpleTruth
Why brand onions don’t work
I don’t know about you, but I’ve always had a problem with the brand onion, aka brand wheel, brand key, brand house.
Brand Creation & Evolution, Packaging
Tamdhu 50
“Good’s innate understanding of Tamdhu and luxury branding has resulted in a pack that is one of a kind and surpasses all expectations”. Iain Weir, Marketing Director, Ian MacLeod Distillers.
Good to know, User Experience, Digital Channels
Making Friends with Digital Design Jargon
Our take on three of the most common abbreviations you may have seen populating digital articles and conversations.
Good to know, Trends & Innovation
The Power of Design
After thirty years of delivering all manner of design services, I know my primary role in any engagement, large or small, is that of an educator.
Good to know, Brand Creation & Evolution
Good for Nothing
In the summer of 2015 we put our ‘Good for Nothing’ initiative in motion by selecting and engaging with two recipients who would share in £50,000 worth of our time and expertise to help their causes.
Good to know, Brand Strategy, Brand Creation & Evolution
Mental health campaign swears to get it right.
A client close to our hearts launched their first ATL campaign this week. Bold, brash and bang on-brand.