We decided to do a podcast around brand. A director's commentary to the journal we have. Then the global pandemic hit and we tilted to talk about what it feels like to be an agency in these times of strife. We'll get back to brand soon enough but for now, have a listen. We hope it's helpful.
Episode 33 • 22 March 2023 • 33 minutes
We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.
Here's a link to the story about the Magic Porridge Pot.
And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.
Episode 32 • 14 February 2023 • 15 minutes
Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website.
Episode 31 • 9 January 2023 • 24 minutes
Take a look at the article we wrote about running a brand workshop.
Episode 30 • 21 November 2022 • 27 minutes
We hope you enjoyed this podcast about brand mission, have a look at the article that kicked this discussion off.
Episode 29 • 24 October 2022 • 26 minutes
Here's a link to the original article on the Good website. Why Brands need a Serious Brand Strategy.
Episode 28 • 13 September 2022 • 25 minutes
Here's the article that Chris wrote: Creating the vision for your brand.
Episode 27 • 2 August 2022 • 25 minutes
Here's the article that inspired our podcast.
Episode 26 • 20 April 2022 • 24 minutes
The Brand Strategy is Business Strategy article on the Good website.
All our other articles on the Good website are for your reading pleasure.
Episode 25 • 10 January 2022 • 32 minutes
Here's the article that Chris wrote: Sustainability Disclosure Requirements: What it means for brands.
Episode 24 • 11 November 2021 • 31 minutes
A link to our brand definition example.
The best article on the Internet: BRAND ONIONS!
Episode 23 • 14 October 2021 • 34 minutes
Here are some links to some articles mentioned in our cheeky podcast.
Episode 22 • 20 September 2021 • 18 minutes
Article against brand love : Can't Buy Me Brand Love
Article for brand love: How to make People Love Your Brand
Episode 21 • 15 July 2021 • 30 minutes
Episode 20 • 21 June 2021 • 26 minutes
A couple of reference articles that we talk through...
Episode 19 • 5 May 2021 • 31 minutes
HI EVERYONE!
Here are the links that we mention in the podcast.
An introduction to the Clarity Reports.
The Clarity Report section on our website.
What do you think? What are we missing? What do you want to know more about? We’re really interested in your thoughts. Let us know by emailing us at [email protected] Really, have a look and let us know.
Episode 18 • 25 March 2021 • 32 minutes
Here's a link to the article that Chris wrote:
https://www.wearegood.com/articles/branding-algorithm
Good, no?
Episode 17 • 17 February 2021 • 28 minutes
No notes this week. Not really any chapters either. Do you use them? We'd love to know.
Anyway, here's an article Chris wrote about luxury branding...
Luxury Branding Should Just be Branding.
Take care.
Episode 16 • 12 January 2021 • 33 minutes
Here are the articles on the Good site that goes along with the podcast.
Avoiding the Brand Bollocks
Why Brand Onions Don't Work
Enjoy, take care, and enjoy 2021.
Episode 15 • 9 December 2020 • 33 minutes
Recorded around the beginning of November 2020 hence the not overly topical US election chat. We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website.
Take care of each other.
Episode 14 • 16 November 2020 • 45 minutes
The Good New Client Engagement Policy
Blair Enns
Let us know what you think about this podcast. Drop us a line at [email protected]
Episode 13 • 12 October 2020 • 32 minutes
We've got articles on the Good site for all sort of brand-related topics, here's one on content strategy.
We also have a newsletter we send out once a month, much more professional than this carry on. We'd love you to sign up.
The nights are fair drawing in. Take care of each other. Baby, baby, baby, I'm your man.
Episode 12 • 22 September 2020 • 30 minutes
Stop The Digital Doing on the Good Website
Episode 11 • 24 August 2020 • 34 minutes
Articles on the Good website:
How many products does a brand need?
Time to Review Your Brand Architecture
Brand Architecture - Don’t forget the due diligence
Defining your brand architecture - more information on Devro
Episode 10 • 28 July 2020 • 29 minutes
Why brand onions don’t work
https://www.wearegood.com/articles/why-brand-onions-don-t-work
The Choice Factory
https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1
Planning Dirty Academy
Episode 9 • 13 July 2020 • 36 minutes
You can read a quick article on the 5 points of brand leadership on our site.
More on the Long and Short
Episode 8 • 22 June 2020 • 27 minutes
Here are the links for this podcast, you're most welcome.
Episode 7 • 11 May 2020 • 44 minutes
Kerning the Gap: https://www.kerningthegap.com
On Twitter: https://twitter.com/kerningthegap
On Instagram: https://www.instagram.com/kerningthegap
On Facebook: https://www.facebook.com/kerningthegap
On LinkedIn: https://www.linkedin.com/groups/8356469/
Episode 6 • 29 April 2020 • 38 minutes
We know Stewart said he'd put something in the show notes but he couldn't find it again. He promises he did see it but he just can't find it. He is a clown.
Episode 5 • 7 April 2020 • 26 minutes
We have no show notes. That's ok.
Episode 4 • 27 March 2020 • 34 minutes
No show notes. You're welcome.
Episode 3 • 18 March 2020 • 21 minutes
Really interesting insight: David Baker Webinar
David Baker DBA Webinar Registration
We’re not saying that we have any great insights to share on what’s going on, we’re all going through this together in real time but if you want to reach out for a chat we’re happy to talk.
Chris’s LinkedIn
Julie’s LinkedIn
Stewart on Twitter
Take care.
Episode 2 • 13 March 2020 • 26 minutes
Direct Line understands the power of characters in unlocking branded recall
That's it really. If you want to point out any nonsense or get any clarity, email us at [email protected]
Episode 1 • 7 March 2020 • 31 minutes
Reporting: https://wearegood.com/articles/getting-started-reporting
Brand Architecture: https://wearegood.com/articles/brand-architecture-don-t-forget-due-diligence
Getting the best from your agency: https://wearegood.com/articles/getting-best-your-agency
DigiDay: The Planning Process has gone out the window : https://digiday.com/marketing/planning-process-gone-window-confessions-agency-exec-lack-client-accountability/
AMV BT Pitch: https://davedye.com/2019/04/11/pitch-david-abbott-bt/
BT “It’s Good to Talk” Ads:
https://www.youtube.com/watch?v=vnHQp2ukDD4
https://www.youtube.com/watch?v=Jtyn1jJajjI