Tamdhu 50

Breaking New Ground

01

The Challenge

To mark the 120th anniversary of the Tamdhu Distillery, Ian MacLeod Distillers needed to do something very special.

The 50 year old is the rarest release in the Tamdhu distillery’s history with only 100 bottles available. We wanted to break new ground within the high-aged single malt market and offer the most tailored rarest whisky bottling in the world.

Not every agency gets an opportunity to design such a beautiful hero product for a brand they created.

02

The Solution

From the start, we wanted it to be a masterclass of authentic home-grown British craftsmanship and skill.

To reflect Tamdhu’s unique brand story of the Victorian ‘can-dhu’ attitude, we worked with a team of home-grown artisans. Our challenge was to bring Victorian industrial elegance to life using traditional British-born craft.

The unique crystal decanter, born from concepts we designed, was brought to life by renowned glass specialist Katy Holford. Each piece was then hand-blown by the team at Royal Brierley – founded in 1776 and one of the last remaining companies in the UK capable of creating the highest quality blown crystal for the drinks industry. 

This was paired with exquisite sterling silver detailing, hand-crafted by celebrated silversmiths and luxury jewellery house Hamilton & Inches of Edinburgh. Just one detail of many more, which each took years to perfect.

There is even a bespoke sample vial built into the oak tube canister, so those lucky enough to afford the £16,000 price need not open the decanter to try the 50 year old Speyside Single Malt.

(Photography by Chris Lomas www.chrislomas.com)

Good’s innate understanding of Tamdhu and luxury branding has resulted in a pack that is one of a kind and surpasses all expectations”.

Iain Weir Marketing Director, Ian Macleod Distillers Limited.