Brand Creation & Evolution
An honest opinion.
Brand Creation & Evolution
How to build a brand: Start with words
From time to time we face an interesting moment during that first client presentation when we’re introducing a new brand. We’ll take them through values and positioning matrices. Through the insight we’ve gleaned to give the brand the best possible start.
Good to know, Brand Strategy, Brand Creation & Evolution
Why your brand values probably aren’t great
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Film & Motion, Environments, Internal Comms
Every paw counts
A pet healthcare brand that celebrates the magic moments of pet ownership.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Digital Channels
A Surge in Fitness
A new fitness brand for the UK.
Good to know, Brand Strategy, Brand Creation & Evolution
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
Brand Creation & Evolution, Packaging
Tamdhu 50
“Good’s innate understanding of Tamdhu and luxury branding has resulted in a pack that is one of a kind and surpasses all expectations”. Iain Weir, Marketing Director, Ian MacLeod Distillers.
Good to know, Brand Creation & Evolution
Good for Nothing
In the summer of 2015 we put our ‘Good for Nothing’ initiative in motion by selecting and engaging with two recipients who would share in £50,000 worth of our time and expertise to help their causes.
Good to know, Brand Strategy, Brand Creation & Evolution
Mental health campaign swears to get it right.
A client close to our hearts launched their first ATL campaign this week. Bold, brash and bang on-brand.
Good to know, Brand Strategy, Brand Creation & Evolution
A big opportunity for brand Britain
Brexit. In or out, sceptic or advocate, we are where we are and we need to get on with it.
Brand Definition, Brand Strategy, Brand Creation & Evolution, The SimpleTruth
Good Talk - Brand Definition
In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.
Good to know, Brand Creation & Evolution
Equity in lieu of fee — what I’ve learnt
Why part owning a brand gives you a unique perspective on your own firm.
Brand Creation & Evolution, Packaging, Environments
A new chapter for Milroys of Soho
As whisky branding experts, creating a new identity for London’s oldest whisky specialist is a task to be relished.