Brand Creation & Evolution

Brand Thinking

The Challenge of Rebranding in Sports

A few weeks ago, I was sat in a local pub enjoying a jam-packed afternoon of sport. A pretty good day, you might say.

How to build a brand: Start with words

From time to time we face an interesting moment during that first client presentation when we’re introducing a new brand. We’ll take them through values and positioning matrices. Through the insight we’ve gleaned to give the brand the best possible start.

Good to know, Brand Strategy, Brand Creation & Evolution

Why your brand values probably aren’t great

Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.

Brand Creation & Evolution, The SimpleTruth, Brand Naming, Film & Motion, Environments, Internal Comms

Every paw counts

A pet healthcare brand that celebrates the magic moments of pet ownership.

Brand Creation & Evolution, The SimpleTruth, Brand Naming, Digital Channels

A Surge in Fitness

A new fitness brand for the UK.

Good to know, Brand Strategy, Brand Creation & Evolution

Is branding too complicated?

Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.

Brand Creation & Evolution, Packaging

Tamdhu 50

“Good’s innate understanding of Tamdhu and luxury branding has resulted in a pack that is one of a kind and surpasses all expectations”. Iain Weir, Marketing Director, Ian MacLeod Distillers.

Good to know, Brand Creation & Evolution

Good for Nothing

In the summer of 2015 we put our ‘Good for Nothing’ initiative in motion by selecting and engaging with two recipients who would share in £50,000 worth of our time and expertise to help their causes.

Good to know, Brand Strategy, Brand Creation & Evolution

Mental health campaign swears to get it right.

A client close to our hearts launched their first ATL campaign this week. Bold, brash and bang on-brand.

Good to know, Brand Strategy, Brand Creation & Evolution

A big opportunity for brand Britain

Brexit. In or out, sceptic or advocate, we are where we are and we need to get on with it.

Brand Definition, Brand Strategy, Brand Creation & Evolution, The SimpleTruth

Good Talk - Brand Definition

In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.

Good to know, Brand Creation & Evolution

Equity in lieu of fee — what I’ve learnt

Why part owning a brand gives you a unique perspective on your own firm.