To change quickly, learn quickly.
In 2010, Landsec’s shopping centre websites were no match for digitally-savvy consumers. As the UK’s largest commercial landlord, they needed to up their game.
After building a responsive site for Glasgow’s Buchanan Galleries, we wondered how we could offer similar updates for other centres.
Our answer? A white label system that could be reskinned with ease. A platform that would let Landsec test ideas quickly, at a low cost. Think optimised user experience. Valuable insights. Analytics everyone could understand.
We started with some solid research on the customer journey. The gems we discovered powered our strategy. Our solution led to a 64% saving on rollout costs. And a 90% saving on website update costs. The biggest takeaway? Test. Learn. Stay agile.