Devro plc is a global manufacturer of artificial collagen used for making sausage skins. A programme of aquisitions had brought with it a host of challenges.
Chief among them was a brand architecture challenge and a confusing product portfolio. Our task was to evolve the brand and create a coherent platform for Devro to present its products.
A programme of research and consultation across the business gave us the insight we needed to move the brand on.
Interviews with staff and employees in multiple territories (from the CEO to plant managers) pointed us in the direction of the brand’s SimpleTruth: that collagen and Devro are Consistently Better. This provided the foundation for all the brand work. Initially this covered specifics such as identity, guidelines literature and packaging. Latterly the scope of our work has broadened into signage, comprehensive interiors (with guidelines) and trade show exhibition design.
Devro is now a coherent global business and one company.
The brand evolution has created a united and proud workforce and clarity for its customer base through streamlined marketing communications.
The rebranding of our disparate group of companies is bringing staff and management together with a common language across four continents.Peter Page CEO, Devro PLC