Market Research

Brand Thinking



Trends & Innovation, Brand Guardianship

How brands can make their ESG meaningful

ESG is making a bigger impact on brands than ever before. But the challenge is that many of them just can’t leverage their ESG credentials in a credible way. I wanted to take a look at why and what can be done about it.

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Market Research, Trends & Innovation

Can Brand work with Performance Marketing?

The most alluring aspect of digital marketing is the ability to get the right message to someone when they're looking for something. Intent is powerful. Someone wants something; you present an option to them.

Good to know, Market Research

When should you hire a brand consultancy?

The last 2 years have been mad. We’re all doing things differently and business has never been as strange. One thing we’ve noticed in our consulting is that some clients reviewing their brand values in house. And I get why.

Good to know, Market Research

Research. Is it worth the time and money?

What people do, what they say and what they say they do are three very different things. When it comes to understanding people, context is everything. When it comes to effective research, it means using the right tactics and asking the right questions.

Brand Insight, Market Research

Brand Research Tips

Research. It’s a polarising topic. Rarely do we see research apathy: you either love or hate it. If you love it, chances are you’ve seen the value – it’s given your brand clarity or strengthened your marketing strategy. But if you hate it...

Brand Insight, Market Research, Trends & Innovation, Marketing Strategy, Brand Analysis

Introducing Clarity Reports

We’re delighted to announce the launch of our first product from Good, the Clarity Report. We’ve been working on creating these reports for about eight months now, so it’s a relief to get it out in the world.

Brand Insight, Market Research, Trends & Innovation

How We Found Clarity During the Pandemic

From a business perspective, the pandemic’s been shit. It’s forced lots of businesses to close, increased layoffs and generated tons of debt. At Good we were not spared. We stared into the abyss along with everyone else and wondered…will we make it out?

Market Research

Measuring Design Effectiveness

Let's be honest. There’s no straightforward methodology to measuring design effectiveness.

Market Research

Good Brand Research - 3 tips

Audiences don't tell you how to solve a problem. They tell you if you've managed to solve it.

Market Research, Trends & Innovation

Craft Beer 2.0

Buying beer isn’t complicated. Or at least it never used to be.

Market Research, Trends & Innovation

Consumers Don’t Care

I’m amazed at how we can complicate this industry so much that we actually forget what’s right in front of us.