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Brand Thinking
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A Good Internship – A Covid Perspective
The challenges of virtually preparing the teas and coffees.
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How to Buy Branding Services
Every month we get, on average three new business inquiries through the website. What’s interesting is how these inquiries vary in terms of approach. Some are highly professional, others… well, leave some things to be desired.
Good to know, Brand Guardianship
Sustainability is Damaging Brands
Post pandemic, it feels like the sustainability trend is going to dominate. For a tired old brand cynic, it’s the next cab off the rank for brands to fetishise now that AR, QR codes and social media seem to have normalised.
Good to know, Brand Definition
7 Reasons Why Brand Language Matters
There’s loads written on tone of voice and it’s an important component of a successful brand. I want to go a bit further and say that language is about more than just TOV, it can work harder for brands.
Good to know, Brand Activation
The Problem with Disruption
Today’s marketing landscape is more complex and crowded than ever. Combined with the fact consumers are busy, distracted, and have enormous demands placed on their time – how do brands achieve that much longed-for ‘cut through’?
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Understanding Share of Search
There’s been some buzz recently around an interesting new metric that claims to be a quick health check on your brand.
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Avoiding the Brand Bollocks
The world of brand is filled with buzzwords designed to make us sound clever. Both agencies and clients are guilty of using them – seemingly relishing the art of making simple things complicated. We call it Brand Bollocks, and the industry is full of it.
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Do clients choose us or do we choose them?
For us, I suppose the reality is that it’s somewhere in between.
Good to know, Marketing Strategy, Brand Strategy
Do you need to write a brief?
This is going to sound controversial, but many of the written briefs we receive are crap and aren’t worth it.
Good to know, Content Delivery
Good is Good Enough
One of our worst habits as a business is trying to make things brilliant, when they only need to be good.
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Getting the best from your Agency
Help us to help you.
Good to know, Brand Insight
The Good MBO - Learnings From The Journey
We recently completed a Management Buyout at Good. Keith, my co-founder and partner of 15 years, left the business and I now have four new partners from the management team.