Good to know
Brand Thinking
Good to know, Brand Activation
The Problem with Disruption
Today’s marketing landscape is more complex and crowded than ever. Combined with the fact consumers are busy, distracted, and have enormous demands placed on their time – how do brands achieve that much longed-for ‘cut through’?
Good to know
Understanding Share of Search
There’s been some buzz recently around an interesting new metric that claims to be a quick health check on your brand.
Good to know
Do clients choose us or do we choose them?
For us, I suppose the reality is that it’s somewhere in between.
Good to know, Marketing Strategy, Brand Strategy
Do you need to write a brief?
This is going to sound controversial, but many of the written briefs we receive are crap and aren’t worth it.
Good to know, Content Delivery
Good is Good Enough
One of our worst habits as a business is trying to make things brilliant, when they only need to be good.
Good to know
Getting the best from your Agency
Help us to help you.
Good to know, Brand Insight
The Good MBO - Learnings From The Journey
We recently completed a Management Buyout at Good. Keith, my co-founder and partner of 15 years, left the business and I now have four new partners from the management team.
Good to know
Good Advice on Succession Planning
By the time this hits our blog I’ll have left the design company I helped start. And that’s a good thing.
Good to know, Brand Insight, Brand Analysis
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
Good to know, Brand Strategy, Environments
Tips on Working Internationally
When we started, our first ambition was to open an office in London. It’s an inconvenient truth that we needed to have an office there in order to be taken seriously by clients. (Thankfully, I think it’s beginning to change now).
Good to know
Good Advice on Embedding Sustainability
My recent ramblings on good branding, featuring our client Interface, got me thinking about a topic there's no escaping. The environment. How, as businesses, can we do our bit? How can we embed sustainable practices and behaviours in our organisations?
Good to know, Brand Insight, Brand Guardianship
The Good Guide to Pitching
A great day has dawned. We’ve accepted an invitation to pitch that we’re all happy with!