Brand Strategy, Brand Guardianship
Do One Thing Well
I’m a big fan of playing to your strengths and knowing your onions, so I’m a sucker for guys like David Hieatt and his wife Claire, founders of Howies, who now run the Hiut Denim Co.
Good to know, The SimpleTruth, Brand Guardianship
The Good Book
We’ve recently published The Good Book - driven by our values, that could educate new team members and help the existing ones to really understand what being ‘Good’ is all about.
Good To Great?
I get asked all the time, ‘Surely you should want to be Great, not just Good?’
The wrong choice can risk long term reputation, legacy and bankability to a hard-built brand.
Environments, Brand Guardianship
Orkney Brewery - Good Beer
The 24th of April saw us finally make the trip to see Norman Sinclair’s stunning Orkney Brewery.