Brand Definition
Brand Thinking
Brand Insight, Brand Definition, Foundations
Creating the vision for your brand.
Creating a vision for your brand seems straightforward when looking at other companies. They seem so self-evident, so obvious.
Brand Definition, Foundations
Create Your Brand Vision
We've gone into detail about how our brand definition process works, defining your mission and values.
Market Research, Brand Definition, Foundations
The Value of Brand Values.
I’ve recently been doing some B2B research, I looked at 34 large corporate entities. They were all a certain size, with average revenues in the $3bn mark, a global footprint and more than 1,000 employees. So, they’re not mom and pop shops.
Brand Definition, Brand Guardianship
Do you need a Brand Purpose?
I don’t think that there is a more contentious element in the wonderfully weird world of branding right now than the notion of “Brand Purpose”.
Good to know, Brand Architecture & Naming, Brand Definition, Foundations
How to Create a Brand
The purpose of our brand consultancy work is to build the perceived value of a business so that you can increase the margin of a product or increase market share — ideally both. But to start to create that perceived value, you must understand your brand.
Brand Definition, Life After Launch
Why content is more important than brand.
I think that content v branding is like David v Goliath. Branding gets all the headline billing and razzmatazz, but content is ruthlessly efficient in getting the job done.
Brand Insight, Brand Definition
Brand Building Recipe for Success
There’s a formula for brand success and it’s really no different from that tried-and-true recipe you always go back to. When it comes to brand, we know what works – simplicity, quality and consistency – and it’s what’s worked for a very long time.
Brand Definition, Brand Guardianship
The Most Important Aspect of Modern Branding? Discipline
The world of branding is notorious for making changes to brands all the time. It's as if we need to keep changing to attract attention, when in actual fact, it's the opposite that's true. The more brands stay the same, the more recognisable they become.
Good to know, Brand Definition, Creative Expression
7 Reasons Why Brand Language Matters
There’s loads written on tone of voice and it’s an important component of a successful brand. I want to go a bit further and say that language is about more than just TOV, it can work harder for brands.
Brand Definition, Brand Strategy, Content Delivery
Why do Whisky Brands Suck at Digital?
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Brand Definition, Brand Strategy, Brand Creation & Evolution, The SimpleTruth
Good Talk - Brand Definition
In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.
Brand Definition, Brand Creation & Evolution
Minus 33
An exciting new project has been quietly taking shape here at Good.