Articles by Mike Hunter
The Challenge of Rebranding in Sports
A few weeks ago, I was sat in a local pub enjoying a jam-packed afternoon of sport. A pretty good day, you might say.
Genuine craft, community and heritage
This week sees the launch of a new look for Deanston single malt whisky - with a new brand, bottle design and structure as well as a brand toolkit to support it.
Trends & Innovation, Brand Strategy
The 'Craft' Word
What do you think when you hear the word ‘craft’?
Brand Creation & Evolution, Packaging
Dark Island Reserve
Good has worked with Sinclair Breweries for many years, from design projects with bottles and labels to branding and communications.