Journal

Articles by Mike Hunter

Good to know, Brand Guardianship

Brand Guidelines: How to get the most out of them

When executed well, a brand’s guidelines are an essential tool that facilitates consistent and effective application of its visual identity. The problem is when they’re not done well, they do the exact opposite.

Creative Expression

The Challenge of Rebranding in Sports

A few weeks ago, I was sat in a local pub enjoying a jam-packed afternoon of sport. A pretty good day, you might say.

Packaging

Genuine craft, community and heritage

This week sees the launch of a new look for Deanston single malt whisky - with a new brand, bottle design and structure as well as a brand toolkit to support it.

Trends & Innovation, Brand Strategy

The 'Craft' Word

What do you think when you hear the word ‘craft’?

Brand Creation & Evolution, Packaging

Dark Island Reserve

Good has worked with Sinclair Breweries for many years, from design projects with bottles and labels to branding and communications.