Articles by Julie Murdoch

Brand Insight

Does evolving your brand always mean changing your identity?

The short answer is no.

Brand Strategy

ESG has a brand problem

We don't claim to be experts in ESG but we do know a thing or two about brand. And as more and more clients come to us with projects that include an aspect of ESG, we’re seeing the two worlds collide.

Good to know, Market Research

Research. Is it worth the time and money?

What people do, what they say and what they say they do are three very different things. When it comes to understanding people, context is everything. When it comes to effective research, it means using the right tactics and asking the right questions.

Good to know, Brand Activation

The Problem with Disruption

Today’s marketing landscape is more complex and crowded than ever. Combined with the fact consumers are busy, distracted, and have enormous demands placed on their time – how do brands achieve that much longed-for ‘cut through’?

Good to know

Avoiding the Brand Bollocks

The world of brand is filled with buzzwords designed to make us sound clever. Both agencies and clients are guilty of using them – seemingly relishing the art of making simple things complicated. We call it Brand Bollocks, and the industry is full of it.

Good to know

Keeping Clients Happy

Making clients happy and keeping them that way is at the heart of what we do. We asked a client what they are looking for in an agency.

Good to know

Thank you - two little words that pack a big punch

Never hurts to be reminded of the value and effect of simple common courtesy.

Digital Channels, Film & Motion, Campaigns

Honeywell T Series Launch

9 months of work has culminated in the launch of Honeywell's T Series - their new range of Wi-Fi thermostats.