Journal
Articles by Keith Forbes
Good to know
Good Advice on Succession Planning
By the time this hits our blog I’ll have left the design company I helped start. And that’s a good thing.
Good to know
Good Advice on Embedding Sustainability
My recent ramblings on good branding, featuring our client Interface, got me thinking about a topic there's no escaping. The environment. How, as businesses, can we do our bit? How can we embed sustainable practices and behaviours in our organisations?
Brand Strategy
Good advice on Good branding
So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.
Brand Strategy
More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
Brand Strategy
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Good to know, Brand Insight, Brand Guardianship
The Good Guide to Pitching
A great day has dawned. We’ve accepted an invitation to pitch that we’re all happy with!
Brand Insight, Internal Comms
Internal Communications and Brand
Looking to get the most from your internal comms? You have to start with your brand.
Good to know
Don’t let internal politics cost you money
Be aware of the impact internal politics can have on your marketing budgets.
Good to know
Why Design Effectiveness is Good News
The DEA's are the closest thing we have to a respected benchmark for design services that business can believe in.
Good to know
Why Giving Back is Good
Why we feel it is important to give back to nurture the next generation of design talent.
Good to know
Local to Global
An agency can achieve global reach by being an expert in their field with a proven track record of success.
Good to know
Farewell Nat Maher
It is with the heavy heart of a proud agency parent that we say good luck to Nat on the next phase of her journey.
Good to know, Marketing Strategy
Businesses as activists
“Commerce without morality is a social sin’. Mahatma Ghandi.
Good to know
Are banks fit for business?
The banks are a nightmare, even when you are growing. Here's why.
Good to know, Brand Strategy, Brand Creation & Evolution
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
Good to know, Trends & Innovation
The Power of Design
After thirty years of delivering all manner of design services, I know my primary role in any engagement, large or small, is that of an educator.
Good to know, Brand Creation & Evolution
Good for Nothing
In the summer of 2015 we put our ‘Good for Nothing’ initiative in motion by selecting and engaging with two recipients who would share in £50,000 worth of our time and expertise to help their causes.
Good to know, Brand Strategy, Brand Creation & Evolution
A big opportunity for brand Britain
Brexit. In or out, sceptic or advocate, we are where we are and we need to get on with it.
Marketing Strategy, Brand Strategy, Brand Creation & Evolution
Good Foundations
Good, timeless brands, like great architecture, are built on solid foundations.
Brand Strategy, Brand Creation & Evolution
You need to invest in building brand value
How would you like your company to outperform the FTSE by 200 percent over the next decade?
The SimpleTruth
A really good reason to simply tell the truth
As the communications landscape gets ever more complex and the speed of change becomes eye wateringly fast, branding has struggled to keep pace.
Good to know, Brand Strategy
Honestly!
Why telling the truth and doing your best will always win out.
Good to know
The Good Funference
As tradition dictates here at Good, each summer we close our Glasgow and London studios for a couple of days and unite the teams for our annual 'Funference'.
Brand Insight, Brand Strategy
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'
Brand Strategy, Brand Guardianship
Do One Thing Well
I’m a big fan of playing to your strengths and knowing your onions, so I’m a sucker for guys like David Hieatt and his wife Claire, founders of Howies, who now run the Hiut Denim Co.
Good to know
Natalie Maher
Good appointment! We are all extremely excited to announce the appointment of Natalie Maher as our new London Managing Director.
Brand Strategy, The SimpleTruth
The Politics of Branding
With the upcoming Scottish Independence Referendum Keith looks at political brands and values.
Good to know, Trends & Innovation
Risk & Reward
Over the last ten years we’ve put all our efforts as a branding consultancy into the interpretation of insight and instinct to be really effective.
Good to know
A Good Ten Years
Last week saw Good reach a landmark birthday. 10 years old, so we decamped the entire team to a tipi at ‘The Dell’ in the Cairngorms.
Brand Guardianship
Good To Great?
I get asked all the time, ‘Surely you should want to be Great, not just Good?’
Marketing Strategy, Brand Strategy
Responsible Design
Passion, restraint and honesty show the value of good, responsible design.
Brand Guardianship
Brand Erosion
The wrong choice can risk long term reputation, legacy and bankability to a hard-built brand.
Brand Creation & Evolution, Packaging
A Good Launch for Tamdhu
Friday 3rd May saw the long awaited launch of Tamdhu at the Speyside Whisky Festival.
Environments, Brand Guardianship
Orkney Brewery - Good Beer
The 24th of April saw us finally make the trip to see Norman Sinclair’s stunning Orkney Brewery.