Creative Expression Insight

Brand Thinking

Good to know, Brand Definition, Creative Expression

7 Reasons Why Brand Language Matters

There’s loads written on tone of voice and it’s an important component of a successful brand. I want to go a bit further and say that language is about more than just TOV, it can work harder for brands.

Creative Expression

The Challenge of Rebranding in Sports

A few weeks ago, I was sat in a local pub enjoying a jam-packed afternoon of sport. A pretty good day, you might say.

Creative Expression

How to build a brand: Start with words

From time to time we face an interesting moment during that first client presentation when we’re introducing a new brand. We’ll take them through values and positioning matrices. Through the insight we’ve gleaned to give the brand the best possible start.

Good to know, Brand Strategy, Creative Expression

Talking the talk. Five ways to nail your brand’s tone of voice.

One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.