Scottish Branding

Good partner Chris Lumsden, talks about the role Sir Walter Scott played in shaping the brand of Scotland on The One Show.

Did you catch the piece on Scottish branding on BBC’s The One Show last night?

If so you might have seen a familiar face in Good partner Chris Lumsden, talking about the important role Sir Walter Scott played in putting Scotland on the map. Not only this but shaping the brand and appearance of the nation.

He was certainly years ahead of his time in this respect, but to find out more you can catch up on what was discussed via the BBC iPlayer (Available until 19:30, 9 October 2015).