We are delighted to reveal a new health and safety project with global facilities management and construction firm, Carillion. The new brand, ‘One’, replaces the previous ‘Crash Test Dummy 294’ and also brings together their ‘Don’t Walk By’ and ‘Target Zero’ campaigns under one all-encompassing health and safety brand.
This central brand allows the company to highlight a broad range of health and safety communications to all of its 42,000 staff worldwide.
The flexibility of ‘One’ allows Carillion to highlight issues from safety in the work place to healthy eating, using messages such as:
One culture: Target Zero You’ve only one body – look after it One bad call puts us all in danger I’m the one my family depends on
The campaign has been launched across a number of channels including posters, cards, training literature, animated film, email and ambient media. We also created a set of brand guidelines that allow ‘One’ to be used in different territories and cultures, from Middlesbrough to the Middle East.
This is our second large internal Health and Safety campaign, the first being Scottish Power’s Matters.
With more projects underway we hope to showcase some more work with Carillion soon.