The Orkney Brewery

5,000 Years In The Making


The Challenge

Orkney Brewery is one of our longest standing clients. They initially came to us to help them evolve some of their best loved award winning beers and bring a consistent look to the ever-growing range.

We needed to focus on developing a strong identity, brand platform, and a recognisable house style.


The Solution

Our approach was to look into the history books, where we discovered beer had been made on Orkney over 5,000 years ago. 

Although the Orkney brand was relatively new, we felt we could be the custodians of this very rich and distinctive history. This inspired us to commission illustrations and create a design that would reflect the true spirit of Orkney and character of the beers.

Good has worked so closely with us over the years - thoroughly understanding our values, our customers and the messages we want to convey.

Norman Sinclair, Owner, Sinclair Breweries.


The Impact

Orkney Breweries have gone from strength to strength.

The beers can now be found everywhere from Waitrose to gastropubs and New York to Tokyo, building a loyal community of beer advocates all over the world. Continued success comes on the form of the visitors centre, receiving the highest possible 5 star award for a visitor attraction in Scotland. In collaboration with a team of architects and interior designers, we helped bring the owners very personal dream and vision to life. A brewery, a museum, a gastropub, the visitor centre is all of these.