Landsec
To change quickly, learn quickly.
Landsec’s shopping centre websites needed a white label system that could be re-skinned with ease and deliver efficiencies at scale.
A platform that would let us test ideas quickly, at low cost. Think optimised user experience. Valuable insights. And analytics everyone could understand.
We started with some solid research on the customer journey. The gems we discovered powered our strategy. Our solution led to a 64% saving on rollout costs. And a 90% saving on website update costs. The biggest takeaway? Test. Learn. Stay agile.
Working with Landsec meant a mobile first approach. As phones get bigger, placing the navigation at the top of the screen meant additional effort on the part of the user.
Moving the navigation to the bottom of the screen meant it was easier for the user to quickly navigate around the site.
From shopping centre website to digital lab
From a repositioned mobile menu that aids navigation whilst carrying shopping, to reinterpreting functional data on the capacity of car parks in a way that’s easily understood at-a-glance; the white label platform allows smart thinking to be tested quickly before executing big across multiple live sites.
A single platform allowed the creation, management and publishing of content from a single source to multiple websites.
The same platform could then be used to feed the same content to bespoke apps designed for each individual shopping centre.
Moving beyond screen applications, the content was then used to power digital wayfinding within the centres. Information and content was only uploaded once, but could power a host of different touchpoints for end users, saving valuable admin time and reducing update costs.