A Consumer Face to a Global Electronics Giant


The Challenge

A Fortune 100 company, with over 130,000 employees across over 1300 global sites, Honeywell are one of the world's largest technology companies. They lead the way in the creation, innovation and manufacture of technology across a range of sectors from homes and buildings to aerospace, safety and security.

In 2012 we were tasked with developing a campaign and digital presence for the heating controls part of their business. One single challenge, with a wide-reaching and long term goal, it marked the start of Honeywell’s Connected Home journey, and the beginning of a deep and long-lasting partnership with Good.


The Solution

Working with the Honeywell team, we helped translate the brand’s legacy and equity in the trade-focused B2B space, into a compelling proposition for consumers. This was a long-term transition, beginning with the launch of their connected home platform ‘Get Connected’ in EMEA, which has since rolled out across 20 markets and three divisions of the business.

We worked with Honeywell’s existing design language, ensuring it could flex and adapt to new products, markets and scenarios, while also being true to the core Honeywell brand values.

As well as building their online presence, we’ve been involved in working across everything from brand development and digital strategy, to investor day brand films, global product launches, tactical advertising campaigns and B2B communications.


The Results

A trusting partnership on a global level.

We look forward to building on the success so far, through strong client service, effective stakeholder management and brand led design.