Glasgow Warriors

Updating a Glasgow icon.

A professional rugby union side since 1996, Glasgow Warriors play an integral role in the Scottish sports landscape. With on-the-pitch success driving a growing fanbase, the time was right to modernise their brand identity to appeal to an increasingly broad audience of die-hard rugby fans and families alike.

Combining elements of previous logos with a fresh look at the club’s Glasgow heritage, we designed a simple and flexible logo system that’s just as comfortable embroidered on a shirt as it is on screen. The result? A new and refreshed look, with a badge steeped in history. One that the Warriors and their fans can be proud to wear on their chests at every game.