Finding the thread that runs through a global business
Camira isn’t short on heritage – or substance. As one of Europe’s leading textile companies, they needed not just brand clarity and consistency – but a refreshed strategic focus to meet the leadership’s ambitions for global growth.
To do this, we took a microscope to Camira’s Style with Substance offer and how it was being used across the business. We also got incredibly close to the business to uncover the real point of difference: Camira’s ownership of the entire production process, from sourcing sustainable materials through to manufacturing and quality control. All we needed to do was find a way of articulating it.
The answer was to develop the Made by Camira platform – giving the business the right to talk about the true depth of the offering, from sustainability to exceptional design. This allowed Camira’s values to flow through everything they did, building on a well-grounded strategic solution.
To help embed the platform, we created a new brand book, brand film, product literature and an interiors and exhibition toolkit. The new platform has also helped to refocus the business, playing a significant part in Camira’s biggest ever product launch – their collaboration with mid-century modern designer Jens Risom.