Aston Martin and Bowmore
Two icons. One vision.
Bringing two iconic brands together takes experience, sensitivity and patience. This unique project involved the exploration of shared brand equity and the creation of a simple communication platform and content plan on which to base the partnership.
Here are three learnings from our work with Aston & Bowmore:
01/ Brand equity
Partnerships work when there’s a common objective and the brands have complementary values. In the case of Aston and Bowmore, we utilised shared brand attributes to create an identity and creative platform that celebrated the best of both brands – playing to the strengths of them individually and supporting the long-term partnership.
Learn more about brand equity:
02/ Communication platform
Our task involved bringing these two iconic British brands together in a way that was comfortable and respectful of their positioning. A shared passion for time and the pursuit of excellence underpinned the partnership strategy and provided the foundation for an enduring, flexible campaign platform.
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03/ Creative execution
In the luxury space, looking and behaving like you belong is an expectation, not a nice to have. Luxury is defined by quality, authenticity and attention to detail – so we used those principles to guide all the creative assets we developed and guide the content we created.
Read more about our take on content:
Islay’s ancient coastline provides a wealth of geological formations. These formations were captured in a series of stunning black and white images; providing inspiration for graphic textures that are paired with dramatic 3D renders of the Bowmore packaging throughout the partnership.
Building on the success of the initial partnership work, we were responsible for creative direction and development of new brand assets to celebrate the launch of the exclusive DB5 Black Bowmore release.