Refined brands need refined messaging.

AEG is a high-end appliance manufacturer with a price point to match.

With the launch of a completely new kitchen and laundry product range in the UK, they wanted a creative partner that would make sure that this prestigious brand got the premium impact it deserved.

We went beyond the initial brief and evolved the brand on multiple fronts. From collaborations with a third party recipe app to interactive point-of-sale in John Lewis, we raised the bar. Refreshed the tone. Refined the processes.

In other words, we recalibrated the brand standard to another level.

The result? A client-agency partnership that works together to make sure that AEG is always an idea ahead.