Here's the thing.
Every successful brand is based on a simple truth. It's the reason you exist. The inspiration and benchmark for everything you do. A universal language that unites your people. It's a core ethos, an organising thought, a brand platform and probably the most powerful asset you can own.
So you should know what it is, right?
Well this is what we do. We use our Simple Truth™ process to pin down the essence of your brand in two, three - or sometimes just one word. Why? Because it will unite every brand touchpoint - online and offline, for years to come.
Impossible? Ask Ford, Honeywell, Angostura or Electrolux. Or any of our brand partners, who we are proud to put you in touch with.
Because the most important question for us every day is: have we made a difference? Have we helped grow the value of the business?