Trends & Innovation
Brand Thinking
Good to know, Market Research, Trends & Innovation
Why the status quo is the real competition
Even if we offer customers something new, better and cheaper it’s not necessarily the case that they’ll jump at it straight off the bat.
Trends & Innovation, Brand Guardianship
How brands can make their ESG meaningful
ESG is making a bigger impact on brands than ever before. But the challenge is that many of them just can’t leverage their ESG credentials in a credible way. I wanted to take a look at why and what can be done about it.
Market Research, Trends & Innovation
Can Brand work with Performance Marketing?
The most alluring aspect of digital marketing is the ability to get the right message to someone when they're looking for something. Intent is powerful. Someone wants something; you present an option to them.
Good to know, Trends & Innovation
Sustainability Disclosure Requirements: What it means for brands.
The UK government recently announced that there’s legislation pending on the thorny topic of sustainability.
Brand Insight, Market Research, Trends & Innovation, Marketing Strategy, Brand Analysis, Clarity Reports
Introducing Clarity Reports
We’re delighted to announce the launch of our first product from Good, the Clarity Report. We’ve been working on creating these reports for about eight months now, so it’s a relief to get it out in the world.
Brand Insight, Market Research, Trends & Innovation, Clarity Reports
How We Found Clarity During the Pandemic
From a business perspective, the pandemic’s been shit. It’s forced lots of businesses to close, increased layoffs and generated tons of debt. At Good we were not spared. We stared into the abyss along with everyone else and wondered…will we make it out?
Brand Insight, Trends & Innovation
Six Ways Recruitment Firm Brands Bleed Value to their Competition
One industry I think is particularly behind the curve in the brand space is recruitment. They misunderstand the value of ‘brand’ and the disproportionately important role it plays in customer interaction which happens primarily in the digital sphere.
Good to know, Trends & Innovation
The Power of Design
After thirty years of delivering all manner of design services, I know my primary role in any engagement, large or small, is that of an educator.
Good to know, Trends & Innovation, Content Delivery
Lost in pun-slation
We all love a good pun don’t we. Well one would think so, living in the UK where puns can be seen and heard every day. But are they falling on increasingly deaf ears?
Trends & Innovation, Brand Creation & Evolution
Emojis - The Logos of Life
What’s your favourite emoji? Cheeky monkey? Glass of wine?
Trends & Innovation, Brand Strategy
The 'Craft' Word
What do you think when you hear the word ‘craft’?
Trends & Innovation
Imbibe 2015
A lot of Good work (and play) involves the drinks industry, so we sent Maddy to Imbibe, the industry’s annual exhibition.