Market Research
Brand Thinking
Good to know, Market Research, Trends & Innovation
Why the status quo is the real competition
Even if we offer customers something new, better and cheaper it’s not necessarily the case that they’ll jump at it straight off the bat.
Market Research, Brand Definition, Foundations
The Value of Brand Values.
I’ve recently been doing some B2B research, I looked at 34 large corporate entities. They were all a certain size, with average revenues in the $3bn mark, a global footprint and more than 1,000 employees. So, they’re not mom and pop shops.
Market Research, Trends & Innovation
Can Brand work with Performance Marketing?
The most alluring aspect of digital marketing is the ability to get the right message to someone when they're looking for something. Intent is powerful. Someone wants something; you present an option to them.
Good to know, Market Research
When should you hire a brand consultancy?
The last 2 years have been mad. We’re all doing things differently and business has never been as strange. One thing we’ve noticed in our consulting is that some clients reviewing their brand values in house. And I get why.
Good to know, Market Research
Research. Is it worth the time and money?
What people do, what they say and what they say they do are three very different things. When it comes to understanding people, context is everything. When it comes to effective research, it means using the right tactics and asking the right questions.
Brand Insight, Market Research
Brand Research Tips
Research. It’s a polarising topic. Rarely do we see research apathy: you either love or hate it. If you love it, chances are you’ve seen the value – it’s given your brand clarity or strengthened your marketing strategy. But if you hate it...
Brand Insight, Market Research, Trends & Innovation, Marketing Strategy, Brand Analysis, Clarity Reports
Introducing Clarity Reports
We’re delighted to announce the launch of our first product from Good, the Clarity Report. We’ve been working on creating these reports for about eight months now, so it’s a relief to get it out in the world.
Brand Insight, Market Research, Trends & Innovation, Clarity Reports
How We Found Clarity During the Pandemic
From a business perspective, the pandemic’s been shit. It’s forced lots of businesses to close, increased layoffs and generated tons of debt. At Good we were not spared. We stared into the abyss along with everyone else and wondered…will we make it out?
Market Research
Measuring Design Effectiveness
Let's be honest. There’s no straightforward methodology to measuring design effectiveness.
Market Research
Good Brand Research - 3 tips
Audiences don't tell you how to solve a problem. They tell you if you've managed to solve it.
Market Research, Trends & Innovation
Craft Beer 2.0
Buying beer isn’t complicated. Or at least it never used to be.
Market Research, Trends & Innovation
Consumers Don’t Care
I’m amazed at how we can complicate this industry so much that we actually forget what’s right in front of us.