Creative Expression
Brand Thinking
Brand Creation & Evolution, Creative Expression
B2B Branding: What Happened to “Hello”?
In the rush to showcase technical prowess, many B2B brands forget the simple yet powerful act of introducing themselves. Without a proper “hello,” even the best products struggle to make an impact.
Brand Strategy, Brand Creation & Evolution, Creative Expression
The importance of storytelling for B2B Tech brands
B2B Tech brand marketers must learn to step away from a technical features approach and embrace a brand-led storytelling to stand out and differentiate their products.
Good to know, Brand Definition, Creative Expression
7 Reasons Why Brand Language Matters
There’s loads written on tone of voice and it’s an important component of a successful brand. I want to go a bit further and say that language is about more than just TOV, it can work harder for brands.
Creative Expression
The Challenge of Rebranding in Sports
A few weeks ago, I was sat in a local pub enjoying a jam-packed afternoon of sport. A pretty good day, you might say.
Creative Expression
How to build a brand: Start with words
From time to time we face an interesting moment during that first client presentation when we’re introducing a new brand. We’ll take them through values and positioning matrices. Through the insight we’ve gleaned to give the brand the best possible start.
Good to know, Brand Strategy, Creative Expression
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.