Brand Strategy
An honest opinion.
Brand Insight, Brand Strategy
The Importance of Expertise
I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.
Brand Strategy
How to make people love your brand
Building that special something with your audience is hard, but not impossible. Here’s three tips to help build the love and get the juices flowing.
Brand Strategy, Digital Channels
Go Beyond Digital Transformation to Digital Maturity
Digital Maturity is a term to describe how developed a brand or business is within the digital environment. It’s important because the most digitally mature brands communicate best with today’s digital-first customers.
Brand Strategy
Good advice on Good branding
So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.
Brand Strategy
More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
Brand Strategy
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Brand Strategy, Brand Activation, Digital Channels
Getting Digital Buy-In
We seem to be in an interesting time for digital marketing.
Brand Definition, Brand Strategy, Content Delivery
Why do Whisky Brands Suck at Digital?
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Good to know, Brand Strategy, Brand Creation & Evolution
Why your brand values probably aren’t great
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Good to know, Brand Strategy
Branding vs. Marketing
We need to share our expertise in order to build a better understanding of difference between the two.
Good to know, Brand Strategy
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
Good to know, Brand Strategy
Positioning Makes Marketing Simple
A strong well positioned brand acts like a marketing rudder. It creates coherence and simplicity, effortlessly sorting tactics from strategic activity.