Brand Strategy

An honest opinion.

Brand Strategy, Brand Architecture

Brand Architecture - Don’t forget the due diligence

When businesses merge or acquire other businesses, they don’t spend enough time thinking about what to do with the brands, products and portfolios. This is our experience anyway. 

Brand Strategy, Digital Channels

Digital Strategy: Stakeholders

So many digital strategy documents, created with the very, very best of intentions, end up lonely, forlorn and forgotten. I hate that.

Brand Strategy, Digital Channels

The Importance of the Customer Journey

Relax. This isn't an in-depth look at how to create a digital strategy for your business. Great Guns, no. We both don't have the time.

Good to know, Brand Strategy, Environments

Tips on Working Internationally

When we started, our first ambition was to open an office in London. It’s an inconvenient truth that we needed to have an office there in order to be taken seriously by clients. (Thankfully, I think it’s beginning to change now).

Brand Insight, Brand Strategy

The Importance of Expertise

I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.

Brand Strategy

How to make people love your brand

Building that special something with your audience is hard, but not impossible. Here’s three tips to help build the love and get the juices flowing.

Brand Strategy, Digital Channels

Go Beyond Digital Transformation to Digital Maturity

Digital Maturity is a term to describe how developed a brand or business is within the digital environment. It’s important because the most digitally mature brands communicate best with today’s digital-first customers.

Brand Strategy

Good advice on Good branding

So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.

Brand Strategy

More Good Branding

I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.

Brand Strategy

What is Good Branding?

So the call comes in from on high. We need a blog post on our definition of branding.

Brand Strategy, Brand Activation, Digital Channels

Getting Digital Buy-In

We seem to be in an interesting time for digital marketing.

Brand Definition, Brand Strategy, Content Delivery

Why do Whisky Brands Suck at Digital?

Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.