Brand Insight
An honest opinion.
Brand Insight, Digital Channels
Digital and Brand
This is a bit of an unusual post as it talks more about us and our approach to digital.
Good to know, Brand Insight
The Good MBO - Learnings From The Journey
We recently completed a Management Buyout at Good. Keith, my co-founder and partner of 15 years, left the business and I now have four new partners from the management team.
Good to know, Brand Insight, Brand Analysis
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
Brand Insight, Brand Strategy
The Importance of Expertise
I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.
Good to know, Brand Insight, Brand Guardianship
The Good Guide to Pitching
A great day has dawned. We’ve accepted an invitation to pitch that we’re all happy with!
Brand Insight, Internal Comms
Internal Communications and Brand
Looking to get the most from your internal comms? You have to start with your brand.
Brand Insight, Trends & Innovation
Why Luxury Branding Should Just Be Branding
It’s funny the way certain themes and strands emerge in the marketing world.
Brand Insight, Brand Strategy
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'