Brand Insight

An honest opinion.

Brand Insight, Brand Strategy

The Importance of Expertise

I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.

Good to know, Brand Insight, Brand Guardianship

The Good Guide to Pitching

A great day has dawned. We’ve accepted an invitation to pitch that we’re all happy with!

Brand Insight, Internal Comms

Internal Communications and Brand

Looking to get the most from your internal comms? You have to start with your brand.

Brand Insight, Trends & Innovation

Why Luxury Branding Should Just Be Branding

It’s funny the way certain themes and strands emerge in the marketing world.

Brand Insight, Brand Strategy

Creative v Effective Debate

'Yes, you're no doubt effective, but are you delivering real creativity?'