Marketing Strategy, Brand Guardianship
Branding for global, local or both?
When you take on a brand project with a global business, the thorny issue about how to deal with the various regions and the language translations is always there, sitting just below the surface.
Good to know, Brand Guardianship
Sustainability is Damaging Brands
Post pandemic, it feels like the sustainability trend is going to dominate. For a tired old brand cynic, it’s the next cab off the rank for brands to fetishise now that AR, QR codes and social media seem to have normalised.
Brand Definition, Brand Guardianship
The Most Important Aspect of Modern Branding? Discipline
The world of branding is notorious for making changes to brands all the time. It's as if we need to keep changing to attract attention, when in actual fact, it's the opposite that's true. The more brands stay the same, the more recognisable they become.
Internal Comms, Brand Guardianship
Your Employer Brand is Your Brand
To understand what it takes to create an effective employer brand, it’s essential that we’re on the same page about what exactly an employer brand is, and why it's important.
Brand Architecture, Brand Guardianship
How to Tell if Your Brand is Leaking Value
I like the term ‘leaking value’ when it’s attached to brand. For me, it perfectly encapsulates the idea of what happens to organisations when they have a brand problem that’s hidden from view.
Good to know, Brand Insight, Brand Guardianship
The Good Guide to Pitching
A great day has dawned. We’ve accepted an invitation to pitch that we’re all happy with!
Brand Strategy, Brand Guardianship
Do One Thing Well
I’m a big fan of playing to your strengths and knowing your onions, so I’m a sucker for guys like David Hieatt and his wife Claire, founders of Howies, who now run the Hiut Denim Co.
Good to know, The SimpleTruth, Brand Guardianship
The Good Book
We’ve recently published The Good Book - driven by our values, that could educate new team members and help the existing ones to really understand what being ‘Good’ is all about.
Good To Great?
I get asked all the time, ‘Surely you should want to be Great, not just Good?’
The wrong choice can risk long term reputation, legacy and bankability to a hard-built brand.
Environments, Brand Guardianship
Orkney Brewery - Good Beer
The 24th of April saw us finally make the trip to see Norman Sinclair’s stunning Orkney Brewery.