Brand Creation & Evolution
Brand Thinking
Brand Creation & Evolution, Creative Expression
B2B Branding: What Happened to “Hello”?
In the rush to showcase technical prowess, many B2B brands forget the simple yet powerful act of introducing themselves. Without a proper “hello,” even the best products struggle to make an impact.
Brand Strategy, Brand Creation & Evolution, Creative Expression
The importance of storytelling for B2B Tech brands
B2B Tech brand marketers must learn to step away from a technical features approach and embrace a brand-led storytelling to stand out and differentiate their products.
Brand Strategy, Brand Creation & Evolution
Branding By Algorithm
I’ve been thinking a wee bit about what happens to brand in this digital world, and one of my conclusions is that it’s being overpowered, and we’re now “branding by algorithm”.
Good to know, Brand Strategy, Brand Creation & Evolution
Why your brand values probably aren’t great
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Film & Motion, Environments, Internal Comms
Every paw counts
A pet healthcare brand that celebrates the magic moments of pet ownership.
Brand Creation & Evolution, The SimpleTruth, Brand Naming, Digital Channels
A Surge in Fitness
A new fitness brand for the UK.
Good to know, Brand Strategy, Brand Creation & Evolution
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
Brand Creation & Evolution, Packaging
Tamdhu 50
“Good’s innate understanding of Tamdhu and luxury branding has resulted in a pack that is one of a kind and surpasses all expectations”. Iain Weir, Marketing Director, Ian MacLeod Distillers.
Good to know, Brand Creation & Evolution
Good for Nothing
In the summer of 2015 we put our ‘Good for Nothing’ initiative in motion by selecting and engaging with two recipients who would share in £50,000 worth of our time and expertise to help their causes.
Good to know, Brand Strategy, Brand Creation & Evolution
Mental health campaign swears to get it right.
A client close to our hearts launched their first ATL campaign this week. Bold, brash and bang on-brand.
Good to know, Brand Strategy, Brand Creation & Evolution
A big opportunity for brand Britain
Brexit. In or out, sceptic or advocate, we are where we are and we need to get on with it.
Brand Definition, Brand Strategy, Brand Creation & Evolution, The SimpleTruth
Good Talk - Brand Definition
In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.