Brand Architecture
Brand Thinking
Brand Architecture
How many products does a brand need?
There’s not necessarily a right or wrong answer here. But in my opinion, the fewer, the better
Brand Strategy, Brand Architecture
Time to Review Your Brand Architecture
Brand architecture challenges are the branding equivalent of pulled muscles. They cause pain and frustration, but they don’t create enough of a problem to take you entirely offline to focus on the fix.
Brand Strategy, Brand Architecture
Brand Architecture - Don’t forget the due diligence
When businesses merge or acquire other businesses, they don’t spend enough time thinking about what to do with the brands, products and portfolios. This is our experience anyway.
Brand Strategy, Brand Architecture
Defining your Brand Architecture
The new sub brand launch is due next quarter and you’ve run out of names, colours and icons. If only there was a simpler way...