Brand Analysis

Brand Thinking

Brand Insight, Brand Definition

Creating the vision for your brand.

Creating a vision for your brand seems straightforward when looking at other companies. They seem so self-evident, so obvious.

Brand Insight, Brand Analysis

Understanding Business Change During Coronavirus

I've got an old school pal who has a cracking family business. It's the oldest craft bakery in Scotland and has been in his family for 190 years. (No pressure there then).

Good to know, Brand Insight, Brand Analysis

The Challenge of Brand Equity: To Kill or Keep a Brand

Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.

Brand Analysis

An over-exposed brand in a galaxy far, far away....

Has the marketing blitz for Star Wars: The Force Awakens devalued the brand?