Good to know, Market Research, Trends & Innovation
Why the status quo is the real competition
Even if we offer customers something new, better and cheaper it’s not necessarily the case that they’ll jump at it straight off the bat. There’s a difference between the theory and the practice and I always find it refreshing to have my lazy brand assumpt
Brand Insight, Brand Analysis
Understanding Business Change During Coronavirus
I've got an old school pal who has a cracking family business. It's the oldest craft bakery in Scotland and has been in his family for 190 years. (No pressure there then).
Good to know, Brand Insight, Brand Analysis
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
An over-exposed brand in a galaxy far, far away....
Has the marketing blitz for Star Wars: The Force Awakens devalued the brand?