Brand Analysis

Brand Thinking



Brand Strategy, Content Delivery

Content Strategy and Why You Need One

Since I started at Good, the one thing that has shifted has been the need for brands to move from pretty straightforward advertising around their product or service to becoming content publishers.

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Brand Insight, Brand Analysis

Understanding Business Change During Coronavirus

I've got an old school pal who has a cracking family business. It's the oldest craft bakery in Scotland and has been in his family for 190 years. (No pressure there then).

Good to know, Brand Insight, Brand Analysis

The Challenge of Brand Equity: To Kill or Keep a Brand

Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.

Brand Analysis

An over-exposed brand in a galaxy far, far away....

Has the marketing blitz for Star Wars: The Force Awakens devalued the brand?