Brand Analysis

Brand Thinking



Good to know

Avoiding the Brand Bollocks

The world of brand is filled with buzzwords designed to make us sound clever. Both agencies and clients are guilty of using them – seemingly relishing the art of making simple things complicated. We call it Brand Bollocks, and the industry is full of it.

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Brand Insight, Brand Analysis

Understanding Business Change During Coronavirus

I've got an old school pal who has a cracking family business. It's the oldest craft bakery in Scotland and has been in his family for 190 years. (No pressure there then).

Good to know, Brand Insight, Brand Analysis

The Challenge of Brand Equity: To Kill or Keep a Brand

Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.

Brand Analysis

An over-exposed brand in a galaxy far, far away....

Has the marketing blitz for Star Wars: The Force Awakens devalued the brand?