Brand Analysis

Brand Thinking



Brand Definition, Brand Guardianship

Do you need a Brand Purpose?

I don’t think that there is a more contentious element in the wonderfully weird world of branding right now than the notion of “Brand Purpose”.

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Brand Insight, Brand Analysis

Understanding Business Change During Coronavirus

I've got an old school pal who has a cracking family business. It's the oldest craft bakery in Scotland and has been in his family for 190 years. (No pressure there then).

Good to know, Brand Insight, Brand Analysis

The Challenge of Brand Equity: To Kill or Keep a Brand

Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.

Brand Analysis

An over-exposed brand in a galaxy far, far away....

Has the marketing blitz for Star Wars: The Force Awakens devalued the brand?