Good to know, Brand Insight, Brand Analysis
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
How to make people love your brand
Building that special something with your audience is hard, but not impossible. Here’s three tips to help build the love and get the juices flowing.
Good to know, Brand Strategy, Brand Creation & Evolution
Why your brand values probably aren’t great
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Good to know, Brand Strategy
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
Good to know, Marketing Strategy, The SimpleTruth
Take a deep breath. Brand Trump won. And this is partly why.
If you want to see the impact that simple brand messaging can have, look no further than The Donald.
Good Brand Research - 3 tips
Audiences don't tell you how to solve a problem. They tell you if you've managed to solve it.
Good to know
A Good Reminder
Mark and Mike visit The Dementia Friendly Community project, one of our Good for Nothing projects.
Brand Creation & Evolution, Packaging, Life After Launch
Four Weeks, Five Good Whisky Stories
It’s been a stellar month for two of our whisky clients.
Market Research, Trends & Innovation
Craft Beer 2.0
Buying beer isn’t complicated. Or at least it never used to be.
Good Copp Bad Copp
Today has seen the launch of Scottish Power’s new ‘Copped it’ campaign.