Journal

Articles by Helen Forbes

Campaigns

Beatson Bauble Campaign

Helping The Beatson Cancer Charity launch their 2017 Christmas Bauble Campaign.

Good to know

Driving a paradigm shift in mental health education

Helping a father fulfill his promise to his son.

Brand Creation & Evolution, The SimpleTruth, Brand Naming, Digital Channels

A Surge in Fitness

A new fitness brand for the UK.

Good to know, Environments

Good Brand Environments

In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.   

Good to know, Digital Channels

Good Talk - Digital

In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.

Good to know, Packaging

Good Talk - Packaging

In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.

Brand Definition, Brand Strategy, Brand Creation & Evolution, The SimpleTruth

Good Talk - Brand Definition

In a series of video shorts, the team in London and Glasgow talk through some of Good’s skills, services and a few secrets of the trade.   

Brand Creation & Evolution, Packaging, Environments

A new chapter for Milroys of Soho

As whisky branding experts, creating a new identity for London’s oldest whisky specialist is a task to be relished.

Brand Creation & Evolution, Brand Naming

Wylde at Heart

When Monocle magazine approached Good to contribute to their new feature ‘The Consultants’ we were only too happy to help.

Brand Creation & Evolution

Scottish Branding

Good partner Chris Lumsden, talks about the role Sir Walter Scott played in shaping the brand of Scotland on The One Show.

Brand Creation & Evolution, Digital Channels

Rainbow Room International Website Launch

Good hair day with the launch of the new Rainbow Room International website.

Good to know

We Need To Talk About Depression in the Creative Industries

We need to get over the stigma and talk about Depression. It shouldn’t be a taboo subject.

Brand Creation & Evolution, Campaigns, Internal Comms

Carillion Health and Safety

A new health and safety project with global facilities management and construction firm, Carillion.

Brand Strategy, Campaigns

House Rules

We have recently completed our latest project with Angostura, the creation of their new global advertising campaign, House Rules.

Digital Channels, Website Management

Good Ale

We’re a happy bunch, having just launched the new Fyne Ales website.