Journal
Articles by Julie Murdoch
Good to know
Avoiding the Brand Bollocks
The world of brand is filled with buzzwords designed to make us sound clever. Both agencies and clients are guilty of using them – seemingly relishing the art of making simple things complicated. We call it Brand Bollocks, and the industry is full of it.
Good to know, Brand Activation
The Problem with Disruption
Today’s marketing landscape is more complex and crowded than ever. Combined with the fact consumers are busy, distracted, and have enormous demands placed on their time – how do brands achieve that much longed-for ‘cut through’?
Good to know
Keeping Clients Happy
Making clients happy and keeping them that way is at the heart of what we do. We asked a client what they are looking for in an agency.
Good to know
Thank you - two little words that pack a big punch
Never hurts to be reminded of the value and effect of simple common courtesy.
Digital Channels, Film & Motion, Campaigns
Honeywell T Series Launch
9 months of work has culminated in the launch of Honeywell's T Series - their new range of Wi-Fi thermostats.