Foundations Insight

Brand Thinking

Setting out your Brand Mission

We've been going through our brand definition process, going into some detail with vision and values. Now we're getting into the meat of that brand sandwich, your brand's mission.

Brand Insight, Brand Definition, Foundations

Creating the vision for your brand.

Creating a vision for your brand seems straightforward when looking at other companies. They seem so self-evident, so obvious.

Create Your Brand Vision

We've gone into detail about how our brand deﬁnition process works, deﬁning your mission and values.

Market Research, Brand Definition, Foundations

I’ve recently been doing some B2B research, I looked at 34 large corporate entities. They were all a certain size, with average revenues in the $3bn mark, a global footprint and more than 1,000 employees. So, they’re not mom and pop shops.

Good to know, Brand Architecture & Naming, Brand Definition, Foundations

How to Create a Brand

The purpose of our brand consultancy work is to build the perceived value of a business so that you can increase the margin of a product or increase market share — ideally both. But to start to create that perceived value, you must understand your brand.