Milwaukee Power Tools wanted a new approach to their European Conference.
Milwaukee Power Tools ethos is ‘Nothing but Heavy Duty’ so we persuaded them to hold it in an underground car park.
Following a new brand photoshoot and a refreshed graphic approach we designed the look and feel for all the visual elements of the 2013 Lisbon Conference.
Working closely with the Global Marketing Team as well as event teams and print suppliers, the spaces were transformed into a bastion of Milwaukee.
Around 1000 distributors and retailers visited from 23 countries over the space of a week, attending talks and demos as well as the main event in the basement.
The results have been worth the efforts of all involved. Time will tell how effective the conference has been but we’re monitoring orders to make sure we’ve offered a solid ROI for Milwaukee Power Tools.