9 months of work has culminated in the launch of Honeywell's T Series - their new range of Wi-Fi thermostats.
Compatible with Apple’s HomeKit and Amazon’s Echo, and featuring the latest geofencing and remote control technology, it offers consumers the ultimate flexibility and control over their home comforts and savings on their energy bills.
We were appointed to work on the overarching creative and global campaign platform - working with local agencies in each region to rollout across North America, UK and Europe.
Founded on a brand truth, not a product benefit, our campaign aimed to cut through the connected home clutter to help educate the mainstream consumer on the benefits of adopting this connected home product. Not another gadget from the new kids on the block, but a valuable device from a company that has been engineering excellence for over 100 years.
Our campaign messaging was built on the trust and credibility the Honeywell brand provides;
“Take Comfort knowing the company that helped put a man on the moon, also built this thermostat.”
Deliverables included in the global campaign platform were the creation of photography and illustrations assets, consumer websites, product launch films, packaging and a highly targeted digital launch campaign.
With metrics in place to measure success, we’ll be monitoring results as the rollout continues towards the end of this year.