Today has seen the launch of Scottish Power’s new ‘Copped it’ campaign.
The newly launched ‘Copped it’ campaign saw Scottish Power reach both print and radio north and south of the border.
Scottish Power needed to raise the awareness of metal theft from electrical substations, in response to almost 1,500 incidents including house fires and even fatalities.
They had to get the message across that metal theft is not a victimless crime.
With a fast turnaround, we created a hard hitting campaign, with copper theft at the heart.
Scottish Power are delighted with the work - as are we and with the campaign only hours old we will be watching its progress and reporting back with its results.