If good branding starts with a strong strategy, then it ends with great execution.
Good’s relationship with Camira, one of Europe’s biggest fabric companies, began back in 2011 - gradually premiumising and evolving their brand, both online and offline.
But to help present and communicate their new positioning, the business needed a tool more powerful than just a brand book or a slick PowerPoint deck.
We were tasked with upping the ante. To bring their brand ethos ‘Style with Substance’ to life, in Camira’s first brand film.
The bar was set high. For a business competing in a sector with such a level of sophistication and design, this couldn’t just be another dry corporate video.
So our creative team, in partnership with Filmcut Post Production, art directed and shot a story as engaging as it was stylish.