The charity was formed from the amalgamation of Friends of the Beatson and Beatson Oncology Care Fund. The new body will support the work of the Beatson West of Scotland Cancer Centre – Scotland’s largest and the UK’s busiest cancer centre.
We have been involved from the start, working with stakeholders to develop the name and brand which included creating the launch campaign and collateral. As well as the brand, logo and launch advertising we have produced the new Beatson website which will also go live today.
Everyone here at Good is very proud of the work we have created for Beatson, but we are now looking forward to watching this new charity grow and benefit those who are affected by cancer in Scotland.