The Christmas period is significant for any charity and the Beatson recognise the additional support their patients, families and communities need at such a thought provoking and emotional time.
They've run the ‘Beatson Bauble’ campaign for a number of years now and this year the campaign is being promoted through various channels such as radio, outdoor, social media and also email.
Supporters of the campaign can create their bauble via mail or are directed to a website where they make a donation and create a virtual Beatson Bauble with a photograph. They are also encouraged to view, write and share additional messages of support on the Beatson pages and view the other baubles in the gallery.
Looking forward to 2018, we are working with The Beatson Cancer Charity to evolve the brand further, and will be sharing that work in the new year.