Good liqueur derived from the world famous Angostura Bitters.
We’re proud to show off the latest addition to the House of Angostura — Amaro di Angostura — a herb liqueur derived from the world famous Angostura Bitters.
Charged with creating a new pack design, how could we not take some of the classic cues of the iconic bitters design – the bold yellow cap and neck wrap. We created a new bottle profile reminiscent of period medicine bottles (referencing the medicinal heritage of the brand) and combined it with a distinctive new label.
News from our client is that the launch in New Orleans went very well.
We didn’t get the chance to go, but hey we’re not bitter.