Bring it On.
Corporate re-branding programme.
Utilities companies do not normally recognise brand as a powerful tool to re-invigorate staff and sales. However, the management team at Core had foresight and we discovered a Simple Truth that acted as a rallying call for staff and a challenge to customers. Flexible guidelines drove a programme of deliverables from DM and literature to interiors and uniforms. Good challenge.
Increase in average contract value since launch